How to Drive Traffic to Your Website and Convert Customers
Let’s explore what each of these components mean.
Finding Your Ideal Audience
For many small business owners, especially those with brick and mortar locations, this component still causes confusion; but the reality is clear: no matter who you are or what you sell, the people who buy your product are online. Whether they buy directly from your website or find your information online, your next customer is spending a significant amount of time on search engines, social media and apps. The first step in reaching your potential customers is knowing where to find them. We use Google Keyword Planner, Google Analytics, Google Trends, Facebook Ad Planner and other tools to find the appropriate audiences for our clients.
Attracting the Right Visitors
The days of pushing messages on consumers is over. If you sell something of value there are people looking for it. We effectively use digital marketing channels that best suit your business — Google Ads, SEO, social media & more — to attract the right visitors to our client’s website.
Compelling Visitors to Buy
Today’s consumers have more choice than ever before. Our clients have the greatest success when we “un-commoditize” their message, tell their story, make them believe, and make them care and compelled to choose your service or product. We set up websites to give people more reasons to buy and fewer reasons not to by using landing pages, effective website content, digital and video content, conversion copywriting and retargeting, to ensure that the website works optimally for our clients.
Converting Your Visitors to Customers
Over 95% of all website traffic does not convert. As a digital marketing agency, this is the most significant opportunity we see in online business today. When we work with entrepreneurs, small businesses, and startups, we find out why so many of their website visitors aren’t contacting them about their services or why they are not buying their products.
Measure, Optimize, Repeat
We believe that an investment in digital marketing should teach us something about our audience and offerings and our goal is to ensure that every campaign improves and becomes profitable over time. We are in it for the long run and see digital marketing and maintaining an online presence as a fundamental aspect of business and brand success.
Are you ready to optimize your online and social media presence?